January 23, 2019 • Sticky Post
2019 Fashion Tech Trends
On January 30th, Seattle Gents is hosting a panel discussion about how fashion and technology intersect. The fashion retail and e-commerce markets have transformed as technology has advanced over the years. As a result, brands and influencers must think about how they can speak to consumers, especially as the tech industry continues to grow. Here are some fashion tech trends we think will be relevant in 2019.
Brands focusing on affiliate marketing for influencers (which means more SALES)
As influencer marketing on social media has been on a significant rise over the past few years, brands are now getting smarter with how they want to work with influencers. It’s time to be more realistic and authentic with your content by going beyond just “spreading awareness.” We must think about how we can help brands with SALES, which is getting harder now because of the flood of ads.
Subscription-based revenue model
More and more retail brands are playing on e-commerce as consumers turn to online shopping. One way to incentivize consumers is to provide a recurring payment model. This is a trend that we think is going to continue heavily in 2019.
Voice search for purchase
As consumers are looking for more convenient ways to purchase, voice makes it quicker. Devices like Alexa and Google Home have collected data and made it easier for consumers to buy online simply by talking to them.
Brands and influencers are going to have to think about how to incorporate sustainable fashion in their content. People enjoy the idea that they are “saving the planet” by simply recycling items. Sustainability is connected with a global initiative for the environment and fashion & apparel is certainly in the discussion.
You won’t want to miss our discussion about how fashion and tech intersect! The panel event is perfect for those who are involved in fashion tech or are a social media influencer looking to grow his or her following.
When: Wednesday, January 30th from 6 to 8 PM
Where: ATLAS Workbase in Seattle (South Lake Union)
Moderator: Nick Hughes (Founders Live)
- Cynthia Houlton (Armoire Style)
- Elizabeth Geri (Digital Innovation Advisor)
- Shanya Tsai (HangRr App)
May 21, 2019
Last week, we had an incredible experience getting our community together for the launch of the new Rodd & Gunn store at Bellevue Square! Rodd & Gunn is a New Zealand lifestyle brand that offers a range of men’s apparel, from casual to formal wear. We had such a fun time getting to know new faces in our community, the Rodd & Gunn staff, and sipping amazing wine that they brought all the way from New Zealand.
The best part of the event was the style session that a few of the Seattle Gents influencers led! The influencers picked a couple guests, went through the store to select an outfit they think would best suit the guest, and had them try it on. The influencers then presented the outfit that the guest wore and explained why they styled him that way. To wrap up the event, we drew raffle tickets for 2 guests to win a $500 gift card to the store. The evening was a fun celebration of the new store and we’re happy that guests walked away knowing more about the brand!
About Rodd & Gunn
Rodd & Gunn is a New Zealand-based menswear brand that offers a wide range of clothing and accessories. The brand’s clothing is focused on the casual part of its customer’s lifestyle, and meeting his aspiration for relaxed comfort whether it be the working week or weekend. Rodd & Gunn’s philosophy is to create clothes that draw the best from nature.
Photography by Sarah Wolfe
May 8, 2019
The Gentleman’s Prologue: How Seattle Fashion Has Evolved
On this episode of The Gentleman’s Prologue, we sit down with Butch Stevenson. He’s been in the fashion industry in Seattle for quite a while and he now works at Barney’s New York at Pacific Place in downtown Seattle. This episode is an interesting one because we talk about how Seattle fashion has evolved over the decades and where we see it going.
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April 17, 2019
Join us next week at Hotel Sorrento for our first ever Whiskey Wednesday!
If you love
Hotel SorrentoCapitol Hill (Seattle)
April 24th, 2019
5:30 to 7:30 pm
March 26, 2019
The Gentleman’s Prologue: Interview with Influencer Photographer Sarah Wolfe
On this week’s episode of The Gentleman’s Prologue, we sit down with Sarah Wolfe, a Seattle-based photographer who works a lot with influencers. We thought we’d give our audience some insight on working with a photographer and learning things like how to pose for shots, find locations for shoots, and pricing a photoshoot. Hope you enjoy!
About Sarah Wolfe
Originally from Northern California, Sarah Wolfe has been in Seattle for the past 10+ years. She started working with influencers as a way to tip-toe into the fashion world. She now photographs fashion and lifestyle influencers globally. Be sure to check out her work on her website and Instagram page!
March 19, 2019
We recently hosted an event with J. Hilburn & Weldon Barber in Bellevue, WA. It was an incredible environment for those who were looking to learn more about stepping up their style and network with other like-minded individuals.
If you missed the event, here were some of the event highlights:
- J. Hilburn talked about the importance of fit, why details matter, and understanding your own personal brand. Shannon also went through a custom shirt selection to see how many design details there truly are and how one’s individual brand can be expressed just through a shirt.
- Weldon Barber talked about current grooming trends and how Weldon adapts to them. They hosted a raffle drawing for two guests to each win a $50 gift card and product of their choice.
- J. Hilburn & Weldon provided small gifts for guests as well as complimentary food, beverages, and neck shaves!
If you are interested in exploring J. Hilburn products, Shannon Bennett from the Bellevue showroom is personally offering $10 off of your purchase if you mention Seattle Gents within the next 3 months!
Photos by Empower Photographer
March 12, 2019
We’ve partnered with Beckett Simonon!
Seattle Gents is giving one lucky contestant the chance to win a $400 gift card for 2 pairs of shoes!
Footwear is near and dear to our hearts as menswear enthusiasts, whether it’s about sneakers, dress shoes, or boots. In this collaboration, we wanted to provide a recommendation to our audience about an amazing shoe brand that doesn’t only look fantastic with any outfit, but also fits very well.
Terms: Participants must be US only. The winner will be announced on March 31st, 2019 via email. If the winner doesn’t respond within the next 30 days, another one will be drawn.
About Beckett Simonon
Beckett Simonon is a direct to consumer brand changing the way premium shoes and accessories are offered. We provide men with handcrafted shoes, bags and belts at a reasonable price, while ensuring exceptional service, quality and integrity.
Photos by Empower Photography
March 5, 2019
For this post, we linked up with relationship coach Galen Erickson to talk about how your style reflects your truth. Hope you are inspired by what he has to say!
As a relationship coach for men, it’s my job to understand what helps men live with passion, and what can get in the way. I can tell you that style is a crucial piece and I’ll share some of my own story to illustrate.
In my mid-twenties I was hanging out with three of my friends when I noticed a stark contrast in the colors we were wearing: Me and my buddy Rob were both dressed in mostly black and grey, while Chris and Mike where dressed in light pastel colors. This observation struck me because both Chris and Mike had just started relationships with the respective woman of their dreams, while Rob and I had just broken up with our girlfriends at the time (and were both really depressed).
When I had dressed myself that morning, I had not decided to wear gloomy clothing, nor had Rob. I doubt the others had made that kind of choice either. But still, it happened so obviously. Our clothing was a representation of our hearts and minds.
Since then I have made a point to look at what my clothes said about me, how my moods impacted what I wore, and how what I wore impacted my moods.
If I caught myself putting on drab clothing I might ask myself if there was something that was bothering me that I wasn’t dealing with. Likewise, when I was feeling down, sometimes I would make a point to dress nicer than usual as an effort to will-myself towards positivity.
As I opened my business as a men’s relationship coach, I began to examine my wardrobe even deeper. I had nice clothes but it was all somewhat ‘safe’. My girlfriend who loves wearing bright colors pointed this out and encouraged me to wear more colorful and expressive things.
I definitely wanted to, but I was uncomfortable with it. She asked why. I wasn’t quite sure.
But after some honest reflection I realized that I was uncomfortable because I feared ridicule. The memories of being picked on when I was younger were lurking in my subconscious. There was a shadowy whisper that told me that if I wore bright colors, I would face ridicule and violence.
I realized that the same was reflected in my somewhat conservative haircut.
Realizing that I was being driven by my fears rather than my passions and intentions, I had to find a way to wear bright colors. I asked myself, “How can I coach men to face their fears if I can’t even face mine?”
So I began changing my wardrobe and growing out my hair. I found some purple pants, and bright colored shirts. I shaved the sides of my head and bleached the long hair on the top. I began wearing a white fur coat that a friend gave me after he went to burning man.
I told myself, “I’m going to dress however the fuck I want and deal with the consequences.”
I would really pump myself up before going out so that I felt like I had the courage to face whatever I was going to face.
The consequences were not what I expected. More than anything, I have received praise, and more than anything, from my straight guy friends. They are like “Dude that jacket is DOPE!”
I also receive more curious looks of interest from women and men. But everyone is super respectful. More than anything else, it seems like people treat me as though I’m some celebrity that they have not heard about yet.
Since I made the shift, I feel a lot better about my style. More importantly, I’m living with just a little less fear and a little more swagger.
What does your style say about you? What would it look like for you to face your fears and express yourself just a little bit more?About the Author
Galen is your number one wing-man, the proverbial Merlin for your King Arthur. He is the guy committed to seeing the good in you and making sure you see it too. He is devoted to helping men live with passion and integrity. He supports the creation of a more equitable world where everyone can thrive. He’s been leading men’s groups for 10 years and coaching professionally since 2016. Based in Seattle, he’s been on KIRO radio and King5 news. He has spoken at Seattle Town Hall and has written some pretty dope Facebook posts. He is an innovator and entrepreneur but most importantly, he’s got your back. Check out his website at www.galenerickson.com!
February 26, 2019
Last month, we hosted a panel event moderated by Nick Hughes from Founders Live. The panel featured some incredible speakers who talked about how fashion and technology intersect in today’s market. We had a filled room at ATLAS Workbase (proud sponsor of The Gentleman’s Prologue) and were excited to feature food provided by Evergreens and Dote Coffee Bar.
If you missed the event, here are the main topics that were discussed:
How has fashion converged with technology in the past few years?
Fashion and technology have rapidly converged in recent years, but there’s still a large gap between the two. If you think about the way fashion and apparel have been communicated online through internet, you can pretty much upload images of what you’re wearing almost immediately. There are essentially better ways to perfect product design by “surveying” customers online through technologies to influence what will go to market.
When you add machine learning and artificial intelligence in the mix, you’re able to create personal experiences in a digital world that is obsessed with personalization.
What is effective with utilizing influencers to drive awareness and sales?
As brands become smarter with how they want to work with influencers, they need to think of new customer acquisition even if they have brand awareness. They also need to think about traffic but also need to drive conversion.
If a customer is looking for inspiration, he or she will go to an open source to get ideas. That’s where a platform like social media comes into play. In this case, going through influencer networks is a great strategy. However, if a customer knows what he or she wants, direct search is the better option.
February 20, 2019
The Gentleman’s Prologue: New Sponsor, New Event
In this video, we have two special announcements! First, we have a new podcast sponsorship with Atlas Workbase. Second, our next event will be on March 6th from 6 to 8 pm at J.Hilburn in Bellevue!
If you’re a menswear enthusiast, you’re going to enjoy our discussion as we talk about the importance of fit, why details matter, and understanding your own personal brand. Please join us in an evening of men’s fashion and grooming with J. Hilburn and Weldon Barber!
- Go through a custom shirt selection to see how many design details there truly are and how one’s individual brand can be expressed just through a shirt
- Raffle to win a Signature Straight Razor Face Shave or a Signature Haircut from Weldon
- Complimentary food and beverages
If you’re an influencer, networker, or even a fan of the brands, you’re going to love this event. Spread the word and we’ll see you there!
RSVP to this free event
Style & Grooming with J. Hilburn & Weldon BarberRegister here
February 13, 2019
Conversations about Networking featuring Ahmad Corner of YPOS
Ahmad is founder of Young Professionals of Seattle (“YPOS”), an organization for professionals in Seattle to come together and network. We’ve collaborated with Ahmad and YPOS before, such as co-hosting last year’s Dapper as F*** event and hosting a panel event with Seattle Art Fair.
He talks about how he started YPOS with the intention of networking and helping brands grow. YPOS creates experiences for transplants and natives to get to know each other, meet people, and find job opportunities through events, workshops, and community involvement.
Networking is key to developing personal and social skills. You know what they say – it’s all about “who you know.” Listen to Ahmad talk about some of the do’s and don’ts of networking, why people go to networking events, how to prepare for networking events, and other tips.
Follow us on Instagram, Twitter, & Facebook at @SeattleGents!