January 23, 2019 • Sticky Post
2019 Fashion Tech Trends
On January 30th, Seattle Gents is hosting a panel discussion about how fashion and technology intersect. The fashion retail and e-commerce markets have transformed as technology has advanced over the years. As a result, brands and influencers must think about how they can speak to consumers, especially as the tech industry continues to grow. Here are some fashion tech trends we think will be relevant in 2019.
Brands focusing on affiliate marketing for influencers (which means more SALES)
As influencer marketing on social media has been on a significant rise over the past few years, brands are now getting smarter with how they want to work with influencers. It’s time to be more realistic and authentic with your content by going beyond just “spreading awareness.” We must think about how we can help brands with SALES, which is getting harder now because of the flood of ads.
Subscription-based revenue model
More and more retail brands are playing on e-commerce as consumers turn to online shopping. One way to incentivize consumers is to provide a recurring payment model. This is a trend that we think is going to continue heavily in 2019.
Voice search for purchase
As consumers are looking for more convenient ways to purchase, voice makes it quicker. Devices like Alexa and Google Home have collected data and made it easier for consumers to buy online simply by talking to them.
Brands and influencers are going to have to think about how to incorporate sustainable fashion in their content. People enjoy the idea that they are “saving the planet” by simply recycling items. Sustainability is connected with a global initiative for the environment and fashion & apparel is certainly in the discussion.
You won’t want to miss our discussion about how fashion and tech intersect! The panel event is perfect for those who are involved in fashion tech or are a social media influencer looking to grow his or her following.
When: Wednesday, January 30th from 6 to 8 PM
Where: ATLAS Workbase in Seattle (South Lake Union)
Moderator: Nick Hughes (Founders Live)
- Cynthia Houlton (Armoire Style)
- Elizabeth Geri (Digital Innovation Advisor)
- Shanya Tsai (HangRr App)
March 19, 2019
We recently hosted an event with J. Hilburn & Weldon Barber in Bellevue, WA. It was an incredible environment for those who were looking to learn more about stepping up their style and network with other like-minded individuals.
If you missed the event, here were some of the event highlights:
- J. Hilburn talked about the importance of fit, why details matter, and understanding your own personal brand. Shannon also went through a custom shirt selection to see how many design details there truly are and how one’s individual brand can be expressed just through a shirt.
- Weldon Barber talked about current grooming trends and how Weldon adapts to them. They hosted a raffle drawing for two guests to each win a $50 gift card and product of their choice.
- J. Hilburn & Weldon provided small gifts for guests as well as complimentary food, beverages, and neck shaves!
If you are interested in exploring J. Hilburn products, Shannon Bennett from the Bellevue showroom is personally offering $10 off of your purchase if you mention Seattle Gents within the next 3 months!
Photos by Empower Photographer
March 12, 2019
We’ve partnered with Beckett Simonon!
Seattle Gents is giving one lucky contestant the chance to win a $400 gift card for 2 pairs of shoes!
Footwear is near and dear to our hearts as menswear enthusiasts, whether it’s about sneakers, dress shoes, or boots. In this collaboration, we wanted to provide a recommendation to our audience about an amazing shoe brand that doesn’t only look fantastic with any outfit, but also fits very well.
Terms: Participants must be US only. The winner will be announced on March 31st, 2019 via email. If the winner doesn’t respond within the next 30 days, another one will be drawn.
About Beckett Simonon
Beckett Simonon is a direct to consumer brand changing the way premium shoes and accessories are offered. We provide men with handcrafted shoes, bags and belts at a reasonable price, while ensuring exceptional service, quality and integrity.
Photos by Empower Photography
March 5, 2019
For this post, we linked up with relationship coach Galen Erickson to talk about how your style reflects your truth. Hope you are inspired by what he has to say!
As a relationship coach for men, it’s my job to understand what helps men live with passion, and what can get in the way. I can tell you that style is a crucial piece and I’ll share some of my own story to illustrate.
In my mid-twenties I was hanging out with three of my friends when I noticed a stark contrast in the colors we were wearing: Me and my buddy Rob were both dressed in mostly black and grey, while Chris and Mike where dressed in light pastel colors. This observation struck me because both Chris and Mike had just started relationships with the respective woman of their dreams, while Rob and I had just broken up with our girlfriends at the time (and were both really depressed).
When I had dressed myself that morning, I had not decided to wear gloomy clothing, nor had Rob. I doubt the others had made that kind of choice either. But still, it happened so obviously. Our clothing was a representation of our hearts and minds.
Since then I have made a point to look at what my clothes said about me, how my moods impacted what I wore, and how what I wore impacted my moods.
If I caught myself putting on drab clothing I might ask myself if there was something that was bothering me that I wasn’t dealing with. Likewise, when I was feeling down, sometimes I would make a point to dress nicer than usual as an effort to will-myself towards positivity.
As I opened my business as a men’s relationship coach, I began to examine my wardrobe even deeper. I had nice clothes but it was all somewhat ‘safe’. My girlfriend who loves wearing bright colors pointed this out and encouraged me to wear more colorful and expressive things.
I definitely wanted to, but I was uncomfortable with it. She asked why. I wasn’t quite sure.
But after some honest reflection I realized that I was uncomfortable because I feared ridicule. The memories of being picked on when I was younger were lurking in my subconscious. There was a shadowy whisper that told me that if I wore bright colors, I would face ridicule and violence.
I realized that the same was reflected in my somewhat conservative haircut.
Realizing that I was being driven by my fears rather than my passions and intentions, I had to find a way to wear bright colors. I asked myself, “How can I coach men to face their fears if I can’t even face mine?”
So I began changing my wardrobe and growing out my hair. I found some purple pants, and bright colored shirts. I shaved the sides of my head and bleached the long hair on the top. I began wearing a white fur coat that a friend gave me after he went to burning man.
I told myself, “I’m going to dress however the fuck I want and deal with the consequences.”
I would really pump myself up before going out so that I felt like I had the courage to face whatever I was going to face.
The consequences were not what I expected. More than anything, I have received praise, and more than anything, from my straight guy friends. They are like “Dude that jacket is DOPE!”
I also receive more curious looks of interest from women and men. But everyone is super respectful. More than anything else, it seems like people treat me as though I’m some celebrity that they have not heard about yet.
Since I made the shift, I feel a lot better about my style. More importantly, I’m living with just a little less fear and a little more swagger.
What does your style say about you? What would it look like for you to face your fears and express yourself just a little bit more?About the Author
Galen is your number one wing-man, the proverbial Merlin for your King Arthur. He is the guy committed to seeing the good in you and making sure you see it too. He is devoted to helping men live with passion and integrity. He supports the creation of a more equitable world where everyone can thrive. He’s been leading men’s groups for 10 years and coaching professionally since 2016. Based in Seattle, he’s been on KIRO radio and King5 news. He has spoken at Seattle Town Hall and has written some pretty dope Facebook posts. He is an innovator and entrepreneur but most importantly, he’s got your back. Check out his website at www.galenerickson.com!
February 26, 2019
Last month, we hosted a panel event moderated by Nick Hughes from Founders Live. The panel featured some incredible speakers who talked about how fashion and technology intersect in today’s market. We had a filled room at ATLAS Workbase (proud sponsor of The Gentleman’s Prologue) and were excited to feature food provided by Evergreens and Dote Coffee Bar.
If you missed the event, here are the main topics that were discussed:
How has fashion converged with technology in the past few years?
Fashion and technology have rapidly converged in recent years, but there’s still a large gap between the two. If you think about the way fashion and apparel have been communicated online through internet, you can pretty much upload images of what you’re wearing almost immediately. There are essentially better ways to perfect product design by “surveying” customers online through technologies to influence what will go to market.
When you add machine learning and artificial intelligence in the mix, you’re able to create personal experiences in a digital world that is obsessed with personalization.
What is effective with utilizing influencers to drive awareness and sales?
As brands become smarter with how they want to work with influencers, they need to think of new customer acquisition even if they have brand awareness. They also need to think about traffic but also need to drive conversion.
If a customer is looking for inspiration, he or she will go to an open source to get ideas. That’s where a platform like social media comes into play. In this case, going through influencer networks is a great strategy. However, if a customer knows what he or she wants, direct search is the better option.
February 20, 2019
The Gentleman’s Prologue: New Sponsor, New Event
In this video, we have two special announcements! First, we have a new podcast sponsorship with Atlas Workbase. Second, our next event will be on March 6th from 6 to 8 pm at J.Hilburn in Bellevue!
If you’re a menswear enthusiast, you’re going to enjoy our discussion as we talk about the importance of fit, why details matter, and understanding your own personal brand. Please join us in an evening of men’s fashion and grooming with J. Hilburn and Weldon Barber!
- Go through a custom shirt selection to see how many design details there truly are and how one’s individual brand can be expressed just through a shirt
- Raffle to win a Signature Straight Razor Face Shave or a Signature Haircut from Weldon
- Complimentary food and beverages
If you’re an influencer, networker, or even a fan of the brands, you’re going to love this event. Spread the word and we’ll see you there!
RSVP to this free event
Style & Grooming with J. Hilburn & Weldon BarberRegister here
February 13, 2019
Conversations about Networking featuring Ahmad Corner of YPOS
Ahmad is founder of Young Professionals of Seattle (“YPOS”), an organization for professionals in Seattle to come together and network. We’ve collaborated with Ahmad and YPOS before, such as co-hosting last year’s Dapper as F*** event and hosting a panel event with Seattle Art Fair.
He talks about how he started YPOS with the intention of networking and helping brands grow. YPOS creates experiences for transplants and natives to get to know each other, meet people, and find job opportunities through events, workshops, and community involvement.
Networking is key to developing personal and social skills. You know what they say – it’s all about “who you know.” Listen to Ahmad talk about some of the do’s and don’ts of networking, why people go to networking events, how to prepare for networking events, and other tips.
Follow us on Instagram, Twitter, & Facebook at @SeattleGents!
January 16, 2019
Introducing Seattle Gents Membership
We are excited to announce that we are launching Seattle Gents Membership today! If you’re an influencer who’s looking to step up his or her brand and find more opportunities to collaborate with brands and other influencers in the community, then becoming a member of our influencer program is perfect for you. Collaboration is key to building community and bringing authenticity to your audience.
As a member, you will get the chance to connect with local and global brands, work with other fashion influencers in the Seattle community, and find opportunities to create quality content for your audience. With this membership, we are providing you resources and opportunities to build your brand. This membership is for influencers who are looking to get involved with the community, create content, and develop business relationships.
Price: $15/Month, $40/Quarter or $160/year
To apply for the Seattle Gents Influencer Program, please submit the following information to this link:
- Email Address
- Subject: Membership
- Message: Instagram Handle
January 9, 2019
The Gentleman’s Prologue: Announcements for 2019
For 2019, we’ve decided to change things up and present The Gentleman’s Prologue in video format. In this video, we have a couple big announcements to share.
1) We are hosting an upcoming panel event on January 30th about how fashion and technology intersect. This is perfect for those who are involved in fashion tech or are a social media influencer looking to grow his or her following. Stay tuned for more details soon!
2) We are launching membership next week! If you are an individual who’s looking to step up your social media influence or even just get started, this will be a great way to connect with the community.
2019 is going to be huge, so be sure to sign up for our mailing list on our website to hear about news and upcoming events! Also, let up know if you prefer this format over our traditional podcast.
December 19, 2018
Seattle Gents Kicks Collection
No outfit is complete without the right shoe. And the thing is, shoes are so fundamental to an outfit as the clothes themselves, or any accessory whatsoever. It is through the right shoe that you can elevate a look to a whole other level, or tone it down so that it meets the situation and place you’re going to be in. A true gentleman knows that the best way to obtain excellent results out from every ensemble you try on is to pair it with the right shoe, and that’s why a few of the Seattle Gents have thrown their best advice forward in the following piece. This post, called the Seattle Gents Kicks Collection, is a detailed view into 5 different looks complimented by 5 different pairs of shoes. Let’s take a look and see how each one of these shoes reflect the style and personality of the person wearing them, as we learn about an incredible part of the city of Seattle.
This time, the Gents and I gathered for a very casual street meetup in one of Seattle’s most iconic neighborhoods: Capitol Hill. You can see how we have multiple styles represented in these photographs, from sporty casual, to dapper, to urban streetstyle. Each one of us chose a style and tone that represented who we are as style bloggers and fashion lovers. Capitol Hill has a huge history in the city of Seattle. There are both new and old buildings, pharmacies that used to be movie theaters, clean brick walls, and industrial storage spaces. It has evolved with the city too, since now it’s Seattle’s biggest nightlife district and also hosts delicious restaurants from all over the world. It is a multicultural and worldly neighborhood, and we wanted to represent that through our looks.
Antonio Smith (@antoniocdsmith)
“My white kicks represents a clean universal aesthetic. I wear them to keep a subtle effortless look.”
Ryan Walker (@walkoflife503)
“As a Portland native sneaker culture is in my blood. Now that I am suited up most days of the week, I jump on the opportunity to rock a good sneaker. On the weekends I love to dress down a look with a good pair of Nike’s. One of my go-to’s are the Air VaporMax SE Laceless. These sneakers are subtle mix of a slip-on loafer, fly knit trainer and VaporMax. The unique look of this shoe always turns head. Whenever I slip these on, I am ready to take on my busy schedule.”
Avi Soor (@suitedsoor)
“The style I focus on is the professional, dapper look. My shoes represent a classic style of #TheModernGentleman, including intricate details and handcrafted form for a monk shoe.”
Hector Diaz (@hector_diaz_mtz)
“Style-wise I can go anywhere from streetstyle to dapper. That’s why these pair of Adidas sneakers can never be a bad choice. Whether it’s with chinos and a blazer, or some utility pants and jacket, these black classics will make you look sharp while also being extremely comfortable.”
Alex Hooi (@thealexlad)
“My style often tends to the classic and conservative side, but I like including in a detail here or there to add some interest. I love these Goodwin Smith’s (@goodwinsmithuk) because they offer a classic shoe with a twist: the triple monkstrap is unusual in and of itself, but the arrangement of the buckles adds even more flair, and it’s all finished in this wonderful shade of blue that is both understated but striking.”
We hope that these quotes and advice from the very best can help you choose next time you’re looking for a pair of shoes to suit your outfit’s needs. As you can see, variety is key to being able to address any situation, and in the end it all depends on how you put everything together to not only make the shoe shine, but your whole look. Looking forward to hearing from you in the comments what’s your favorite shoe, and hopefully we’ll have another post next season so you can see what works best for spring-summer. For now, I’ll leave you, just remember to let your shoe do the talk. Till next time!