How Do Fashion and Technology Converge?
February 26, 2019
February 26, 2019
Last month, we hosted a panel event moderated by Nick Hughes from Founders Live. The panel featured some incredible speakers who talked about how fashion and technology intersect in today’s market. We had a filled room at ATLAS Workbase (proud sponsor of The Gentleman’s Prologue) and were excited to feature food provided by Evergreens and Dote Coffee Bar.
If you missed the event, here are the main topics that were discussed:
How has fashion converged with technology in the past few years?
Fashion and technology have rapidly converged in recent years, but there's still a large gap between the two. If you think about the way fashion and apparel have been communicated online through internet, you can pretty much upload images of what you’re wearing almost immediately. There are essentially better ways to perfect product design by "surveying" customers online through technologies to influence what will go to market.
When you add machine learning and artificial intelligence in the mix, you're able to create personal experiences in a digital world that is obsessed with personalization.
What is effective with utilizing influencers to drive awareness and sales?
As brands become smarter with how they want to work with influencers, they need to think of new customer acquisition even if they have brand awareness. They also need to think about traffic but also need to drive conversion.
If a customer is looking for inspiration, he or she will go to an open source to get ideas. That's where a platform like social media comes into play. In this case, going through influencer networks is a great strategy. However, if a customer knows what he or she wants, direct search is the better option.