News & Updates
January 23, 2019
2019 Fashion Tech Trends
On January 30th, Seattle Gents is hosting a panel discussion about how fashion and technology intersect. The fashion retail and e-commerce markets have transformed as technology has advanced over the years. As a result, brands and influencers must think about how they can speak to consumers, especially as the tech industry continues to grow. Here are some fashion tech trends we think will be relevant in 2019.
Brands focusing on affiliate marketing for influencers (which means more SALES)
As influencer marketing on social media has been on a significant rise over the past few years, brands are now getting smarter with how they want to work with influencers. It’s time to be more realistic and authentic with your content by going beyond just “spreading awareness.” We must think about how we can help brands with SALES, which is getting harder now because of the flood of ads.
Subscription-based revenue model
More and more retail brands are playing on e-commerce as consumers turn to online shopping. One way to incentivize consumers is to provide a recurring payment model. This is a trend that we think is going to continue heavily in 2019.
Voice search for purchase
As consumers are looking for more convenient ways to purchase, voice makes it quicker. Devices like Alexa and Google Home have collected data and made it easier for consumers to buy online simply by talking to them.
Brands and influencers are going to have to think about how to incorporate sustainable fashion in their content. People enjoy the idea that they are “saving the planet” by simply recycling items. Sustainability is connected with a global initiative for the environment and fashion & apparel is certainly in the discussion.
You won't want to miss our discussion about how fashion and tech intersect! The panel event is perfect for those who are involved in fashion tech or are a social media influencer looking to grow his or her following.
When: Wednesday, January 30th from 6 to 8 PM
Where: ATLAS Workbase in Seattle (South Lake Union)
Moderator: Nick Hughes (Founders Live)
- Cynthia Houlton (Armoire Style)
- Elizabeth Geri (Digital Innovation Advisor)
- Shanya Tsai (HangRr App)
January 16, 2019
Introducing Seattle Gents Membership
We are excited to announce that we are launching Seattle Gents Membership today! If you’re an influencer who’s looking to step up his or her brand and find more opportunities to collaborate with brands and other influencers in the community, then becoming a member of our influencer program is perfect for you. Collaboration is key to building community and bringing authenticity to your audience.
As a member, you will get the chance to connect with local and global brands, work with other fashion influencers in the Seattle community, and find opportunities to create quality content for your audience. With this membership, we are providing you resources and opportunities to build your brand. This membership is for influencers who are looking to get involved with the community, create content, and develop business relationships.
Price: $25/Month, $70/Quarter or $280/year
Initial One-Time Startup Fee: $20
To apply for the Seattle Gents Influencer Program, please submit the following information to this link:
- Email Address
- Subject: Membership
- Message: Instagram Handle
January 9, 2019
The Gentleman’s Prologue: Announcements for 2019
For 2019, we’ve decided to change things up and present The Gentleman’s Prologue in video format. In this video, we have a couple big announcements to share.
1) We are hosting an upcoming panel event on January 30th about how fashion and technology intersect. This is perfect for those who are involved in fashion tech or are a social media influencer looking to grow his or her following. Stay tuned for more details soon!
2) We are launching membership next week! If you are an individual who’s looking to step up your social media influence or even just get started, this will be a great way to connect with the community.
2019 is going to be huge, so be sure to sign up for our mailing list on our website to hear about news and upcoming events! Also, let up know if you prefer this format over our traditional podcast.